I really did, the simple thought of it made me cringe.
I’ve been formerly trained as an electronics engineer and went down that path because of my love to design and build things. Which includes software and hardware and I still enjoy it but now I am contracting, if I take a day off, I don’t get paid.
Plus I’m a bit of a night Owl, late to bed and late to rise. Probably because it’s more quiet here once everyone goes to bed and I can concentrate better. It also gives me more contact time with my partners in crime in the US. I’m in Australia, in case you didn’t know.
Now it’s really since the advent of the Internet that my stance on marketing has changed. What I like about the Internet is it’s social aspects. I love yakking and I can vent my “creative” side via blogs etc. Actually I was talking to a mate of mine who said he loves to write. So of course, that sparked me up and off I went dazzling him with how he could set up a blog and get writing… But I do have a tendancy to go overboard when I start talking about my favorite subject, that being the Internet.
In fact I love to write about a range of things and while I keep this blog as my central playground, I do have other blogs about other topics where when the mood takes me and the content suits, I can rush over and get what’s in my head onto a blog and annoy people silly enough to read it.
So where does marketing come into this? Well I have the veiwpoint, that if you love writing, the internet gives you the platform to become a writer and as a side effect, depending on the subject material, you can monetize your website and earn a few dollars. While that’s not actual marketing, it is in it’s most basic form. Creating content that people can find, learn from or just get enjoyment or at the other end of the spectrum, think you are complete nutter… but if you can have say, affiliate products, programs related to your site or just adsense even, you may make a few dollars.
You’ve probably gone hunting (surfing) for information on something and then come across a website… It’s strange where you can actually end up… and you may have clicked an adsense ad, or looked at some book promoted on the site and ended up buying it. It’s something I do… If it’s answering a question I have and it’s going to offer me a solution, I’ll spend a few dollars to buy it. We live in a consumer market after all!
So when you do any of those tasks, you’ll be giving the website owner, from whence you purchased or clicked, a “bit of coin” in their pocket. You’re happy, hopefully, and the website owner is too.
So really thats marketing as a side affect.
Then there is the deliberate, lets build a website to make money from… Hmm, yeah for some strange reason, unless it’s something I’m passionate about, doesn’t get my all that excited. My “button” if you can call it that, is learning all the “stuff” you can do on the Internet and showing others how to do it. Which often comes about from someone saying in conversation… “I want to do “this” or “that” but I have no idea how to… And if I know it, they’ll get to hear about it. If I don’t, I’ll go and find out, if I have the time.
I know I keep drifting from the topic, but when it comes to marketing, I’ve probably digested as much information as you can. So it’s up there in my head. The problem is to marry that with what I love doing, that being Teaching. I’m also probably a bit “mind zapped” by what I’ve seen on offer before. Some has been really good , in fact exceptional as I’ve written about on here… But some has been crap.
So I’m not doing anything really new, but my main aim is not to teach marketing, it’s to help people get over their issues that stops them from doing their marketing…
Anyway, with all the programming stuff, which I’m naturally attracted to and combine that with marketing, I’ve got a few ideas to play with.
I’ve also really turned off from just chucking out – money sites. Ok, so I’ve got a mental issue about those things. I’ve bought so much rubbish over the years and ended up super dissappointed (strange why I’m even still doing this) I don’t want to be the perpetrator of being that “someone” who is going to give someone else those kinds of experiences. And I have to admit, I’ve fallen for the shiny things and then gone out telling the world about them only to find out later they weren’t so shiny once you looked really deeply. I never said I was a saint!
Which is why I really used to Cringe at the thought of marketing. But what is it really? My version of it is to provide people with quality services/products and by using marketing as way to get those people in need of an answer to see my offers and make the exchange. I get paid, and they get what they were looking for.
But for a very long time, I never “asked for the money”. Which I’ve since been told is due to some kind of “non deserving” attitude. Which is crazy. I mean when I’m working for someone, I’m happy to get paid for my time. It’s what we were brought up to do. Sheltered behind the walls away from customers. You don’t think of your boss as a customer. Which is strange when you think about it.
They (the company) had a need. You came along and said “hey I’m your Man ( or woman)”. They took you on. You do your job and get paid. Simple!
Then why is it so hard when I’m dealing direct or indirectly with a customer online. I am getting my head around the concept. I kind of blame the education system that teaches you to be a slave than an entrepreneur. Gee I even spelled that correctly the first go!
So I can talk you ear off ( cause I’ll re-explain anything you’re not getting a handle on – I’ve never had very long classes to make sure someone in the room understood what we were talking about – have I? Well everyone else in the room sure ends up understanding. Poor folk, but they hang around for hours on end lapping it up) and make you do the tasks needed so you “got” whatever it is we were talking about.
Since I’ve been following a few actually successful people who have their heads on straight and seem to know exactly where I’m coming from and how I should be getting to where I want to go, things have definitely opened up. My whole view on marketing has changed. Besides the marketing itself, what’s sparked me up is all the measuring you should be doing. The name for that is “metrics”. So simply, if you send out a bunch of emails promoting something actually useful, it’s kind of helpful to know how many people read them and how many ended up either subscribing your list and who ended up buying or not buying.
It’s a kind of science! So with my fascination with the techy stuff, I’ll probably get sidetracked coming up with more scripts etc. But you’ve got to realize alot of this stuff is already out there. It’s just knowing where it is and them working out how to use it. And this is why it’s very important to have a network. In my network, I’ve got some very good “sniffers” for want of a better word. They are very good at finding things I have no clue about. Things I wouldn’t find in a blue moon. So please, network with folk interested in what you want to do.
And find mentors, people who have already done what you want to do, and learn from them. This doesn’t apply to only marketing, it applies to any interest or occupation. Many minds make light work of learning what you need to know and helping put it into action. I’ve written on here about the “mentors” I’m now following after tailing behind some that were good to some real shockers, even one that I’m hoping is going to have a room mate called Bubba in a small room with a door he don’t have the key for.
Ok, well I think I’ve bored you enough in this rather disjointed rambling. What was it about again? Oh how I used to hate Marketing… Well it’s something that gives you a whole lot of options… I’m rather keen on being one of the folk that gets paid when I’m not actually working. Work hard once, get paid for sometime down the track.
It’s so very possible to do, and when you see how some are doing it and who those folk are, gives you even more hope! Never think you’ll never make it! You will.
Whoops I went on a little bit further…I had better get to doing some work now I’ve got this off my chest!
Cheers
Tim
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