This is something I hear all over the place… “Google loves WordPress”.

Simply put… It’s a very misleading statement!

Google doesn’t give one hoot if you are using WordPress or Not! It just doesn’t care!

Having a WordPress Website means diddly squat to Search Engines…

What WordPress does do…

What a WordPress Website does do is offer a format that Search Engines – like Google – do like.

It’s the Format… It’s nothing to do with WordPress…

Ok I’m probably sounding a bit pedantic ( possibly annoyingly fussy), but you can create any website with anything that follows the “rules” and have the Search Engines “love” your site just as much!

What WordPress does do is help… and I’ll say it again… help… you by giving you a platform that allows you to easily create a site that could be  “interesting” and “noteworthy” to any search engine.

So what are the “things” any website needs to have?

At the end of the day, your goal is to make it “easy” for a search engine to be able to gather as much information as it can from your website. Search Engines do not have ESP, and those, like Google, are aware of certain “tricks” some folk try to pull.

I know that while most of the search engines are automated in their “searching of sites” on the internet… don’t be so sure that there are not “real humans” also reviewing websites…

The job of the search engine ( the good ones ) is to provide, relevent, interesting and informative websites regarding the topic or subject that the “searcher” is looking for…

So all you have to do is to provide that content… There’s nothing mysterious or secret about that!

Content. Not just any ole rehashed rubbish. It must be Relevent, Interesting content. ( not something I can always claim fame to ).

A Site Title.

A Site Description.

H1 Tags in your pages Title. Just like a Document has a title…

Keywords. This is a contentious issue. Some advocate the “Stuffing” of  “keywords” ( keywords are the words or sentences that folk will type into a search engine when they are looking for something). My view is that, if you write naturally about any topic, the keywords will appear naturally.

I’m not huge on writing anything for the sake of being able to place these “treasured” keywords wrapped with junk text…

Titles in Links. These “add” information regarding the nature of the link.

Alt tags in images. Again, these add information about the image. Search Engines cant see your images or figure out what they are about. So this let’s you tell the search engines what the image is about.

Good Content. Did I mention that all ready?

Helpful pages to have… The Privacy, Terms and Conditions and Contact pages etc… These just give more credence to the site. You’ll see these at the bottom of most “good” websites. Their purpose is to give more information. On this site ( at the time of writing ) I’ve just got a Disclosure Page on this site.

So basically it’s the use of everything that you can do to assist the search engines in determining what your site, pages etc are all about. You help them and they’ll help you get found. Simple!

And WordPress makes this easier to do.

So the statement regarding WordPress and other website building scripts should be… “WordPress helps you build websites that Google will be able to figure out what your site is all about IF you do things correctly!”

Ok it’s a bit more long winded than the original statement, but it’s closer to what the actual situation is.

I’ve only touched on the basics here.

WordPress “out of the box” is missing one crucial item that you should have. The ability to add a title, descriptions and keywords for each of your posts…

So to fix that, there is a plugin called “All In One SEO” that gives you the ability to add these details.

I’ve found from experience, just how vital this one plugin is. Without it, I had ranked on page 2 of google for some keyword BUT the description google had found didn’t have anything to do whatsover with the post it had found. Yikes!!!!

So I quickly went back and found that I hadn’t filled in the fields that the “All in One SEO” plugin gives you… Once I filled those in and Google took another look, it got it right!

That’s an example of what happens when you make it Hard for Google as opposed to making it easier for Google to find out exactly what your post is actually about. Which makes everyone happy.

So there is some food for thought.

Cheers

Tim

 

 

 

 

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